New Maximov's Companion's directory was presented at the
6th Volga River Region Mass Media Festival on the 10th of
June. "State and Business in Volga River Region" is a joint
project of Political Representative of the President of
the Russian Federation in Privoljskiy Federal Area and Maximov's
Companion. The event took place at the most fashionable
restaurant in Nizhniy Novgorod -"Tinkoff". The project was
presented by Sergey Kirienko, Sergey Novikov (Kirienko's
press-secretary) and Andrey Maximov. A model of the book
was specially prepared for the presentation so guests were
able to see how it will look like. All guests (journalists)
received Maximov's Companions' directories as a present
for the Day of Russia and were able to evaluate information
reliability, its details, design and polygraphy quality
of the books. It is necessary to note, that gifts threw
mass-media representatives into a rage, as each book of
a series is really irreplaceable assistant in work.
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Participants of presentation have noted, that the directory
"State and Business in Volga River Region" is the first
regional edition of Maximov's Companion's series (it now
includes 22 regular editions).
Maximov's Companion's series have got wide spreading and
was held in respect by state authorities' and Russian corporate
sector representatives for the last 10 years.
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New Edition is not the first and unique directory, devoted
to Volga River Region. But as others Maximov's Companion's
directories it considerably differs from different formats
and titles business catalogues. Maximov's Companion's competitive
advantages are not only in full and authentic data on (all
the directories produce that kind of information) but in
government bodies', holdings', companies' and organizations'
structure which is shown in details. All heads from the
first to the fourth level - down to departments chiefs with
all their assistants and secretaries are indicated by name.
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Information on fields of activity, official duties and
powers of different level heads is extremely valuable for
the subscriber. Such details help to define a group of people
who plans or makes a decision, even helps to find secretary's
or reception's name. It is clear to any professional, that
such systemized information is invaluable both for government
official and businessman.
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Bilingualism is another directories' advantage. Information
is presented in Russian and English languages. That makes
the book a unique source of information for foreign business
partners and investors of Volga River Region. The directory
is similar to "a pocket cruiser" as at thickness of 900
pages it weighs only 450 gr and can be easily put in a pocket
and there is no inconvenience while the journey. Polygraphy
and design quality of directories conforms to the highest
international standards. Besides being a data carrier the
directory can be actively used as an effective advertisement
and marketing tool. Thus advertising positions are separated
from data, do not irritate users, are logically systematized
and aimed to assist the information search.
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The directory's release is in February 2005. The process
of preparation is on. We invite everyone who somehow might
be interested in the project. All questions and ideas can
be discussed with Irina Zakharova (PR-manager) or Andrey
Rodionov (Marketing Director). Call (495) 727-02-60 or write
e-mail: maximov@ntt.ru
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