DIRECT-MAIL SERVICES Direct-mail is a tested and reliable tool of goods and services promotion. It helps to address to potential clients and essentially reduce charges on goods and services promotion, in comparison with a scale advertising campaign. Its advantages: direct target audience appeal personal contacts establishment opportunity of detailed goods and services presentation measured response reception establishment of long-term relations with clients confidentiality Direct-mail experts say, that it is address list quality that determines success of distribution for 40-50%. But it's not that easy to find sources of information. - Take a look at any "Maximov Publications" directory and you will then understand that you have just found the one. Here are some more reasons why you should use "Maximov Publication" DataBase. 1. "Maximov Publications" brand is a synonym of reliability, systematic material presentation on information market. "Maximov Publications" is has more than 10 years experience in information collecting in the most hard accessible state and corporate sectors. 2. Databases contain the detailed information on the most dynamic branches of economy. 3. Special marketing researches and constant market monitoring are carried out for database creation and updating. 4. Not information accessibility, its availability is our criterion of information. 5. "Maximov Publications" is an information integrator of industry. Undoubtedly, databases are not only reliable base to your direct-marketing-projects, but the precise business and management tool too. I. RENT OF DATA BASE ON ADDRESS LABELS (STICKERS) The customer receives addresses (printed on stickers) chosen on his criteria. The customer is allowed to use these addresses for his own direct-mailing of any format and with any set of enclosures. One address sticker price depends on circulation and is shown in the table below. II. STANDARD DISTRIBUTION Standard Distribution is formed on customer criteria. All works are carried out by "Maximov Publications". Standard Distribution Format includes: preparation of address Database (standard sample), 1 enclosure, euro-standard envelope, personalized letter printing, packing, delivery to a post office, maximum parcel weight is 20 gr. Price for one parcel depends on circulation and is shown in the table below. RENT COST OF DATABASES AND DIRECT-MAIL SERVICES (in rubles for one address or mailing, including VAT 18%) Versions Circulation up to 1000 1 001- 4 000 4 001 - 7 000 7 001- 9 999 More than 10 000 I Rent of Data Base on stickers 18 16 14 12 10 II Standard distribution 29 27 24,9 22,9 20,6 It is easy to count, that the rent of 5 000 addresses on stickers will make it – 60 000 rubles. Stickers are extra 2 500 rubles. Total – 62 500 rubles. Accordingly, cost of post mailing with standard services to the same quantity of addresses is 114 500 rubles. III. ELECTRONIC DATA BASE SELLING ONE RECORD usually includes: company name, form of ownership, region, postal address, zip code, telephone and fax numbers, type of activity, е -mail, name and position of an employee. Cost of information update ones a year is 30% of the obtained data base. Information is rendered on a CD in a file format (format of the file is by your choice, for example, Excel, Access, Word, HTML, TXT) To chose the proper format and to make the right decision You will receive a sample file for consideration (up to 2 times for free) by E-mail. Form: company name, position, region, type of activity. COST OF ONE RECORD ( sample formed on customer criteria ) RECORD up to 1000 up to 4 000 up to 7 000 up to 12 000 More than 12 000 PRICE IN RUBLES INCLUDING VAT 37 27 25 23 21 Information collection and updating by customer order Transaction prices DIRECT-MAIL SERVICES ON A "TURN_KEY" BASIS Preparation of address DataBase Nominal letters printing and customization of customer materials Manufacturing brand envelopes Design and creative Packing and mailing PRICES FOR WORK AND MATERIALS Letter text printing Personalized letter printing Recipients selection Folding, packaging of first enclosure Following enclosures (+) 0.7 0,5 0,3 0,63 0,15 MATERIALS Envelope Format Envelope A65 (with a window) Envelope N5 Envelope N4 Sticker* 35x49 mm Envelope Price 1,2 1,9 3,2 0,5 OTHER SERVICES Transport services for circulation delivery to post office – 700 rubles (one mailing). Envelope design – from 10 000 rubles Services on creation of database on customer requirements are considered in each case separately. NOTE: The final price for services is determined by a Manager of Direct Marketing Department after receiving requirements specification from a Customer. For additional information and for dispatch order address Direct-Marketing department: Piterskaya Natasha Tel.: (495) 727-0260, fax: (495) 727-0261, e-mail: piterskaya@maximov.com