PRINT RUN AND DISTRIBUTION CHANNELS

The print run of the 2010 calendar “The Authorities and Business in Russia” is 25 thousand copies, that of calendars with the birthdays of people from a particular industry sector is 12 thousand copies. All persons included in the calendar receive it as a gift from Maximov Publications, as do Maximov’s subscribers, advertisers and partners. Many companies and state organizations also use Maximov’s calendars as their corporate New Year gifts to partners. For instance, last year, the birthday calendars were ordered by the heads of Adygeya, Mordoviya, Komi, North Ossetia, Amur, Kemerovo, Murmansk, Orenburg, Samara, Rostov, Khanty-Mansiisk and Yamalo-Nenetsk regions, as well as the top managers of, among others, AvtoVAZ, Gasprom, Inter RAO EES, OGK-1, OGK-3, OGK-5, Tekhpromexport, Transstroy, Tsentrtelekom. Our advertisers, Svyazinvest, Oboronprom, TNT, Transneft, Sheremetevo, Atom Association of Russia, to name but few, also use the birthday calendars as corporate gifts. Calendars are also distributed through retail. As a result, our calendars are present in most offices of the political, state and corporate leaders in Russia. Such calendar is consulted every day which makes advertising on its pages a very effective instrument of promotion (see Advertising in Calendar).

How the birthday calendars are used (the results of a survey), %